AI Insights · Timothy · June 2025
Top 5 Pixel Games on iOS in the UK: Q2 2025 Performance
Explore the performance trends of the top 5 pixel games on iOS in the UK during Q2 2025, highlighting key metrics like downloads, revenue, and active users.
In the second quarter of 2025, the performance of pixel games on the iOS platform in the United Kingdom showcased interesting trends. The data, sourced from Sensor Tower, reveals fluctuating metrics for downloads, revenue, and active users across the top five games.
Color by Number：Coloring Games from Wildlife Studios saw a steady climb in weekly revenue, peaking at approximately $7.1K by the end of June. Downloads peaked in mid-April at around 19.6K, while active users fluctuated, reaching a high of 73.2K in late May before declining to 43.8K by the quarter's end.
Black Mirror: Thronglets from Netflix, Inc. experienced a significant spike in downloads during its launch week with 43.3K, but this number dwindled to 676 by the end of June. Revenue was modest, with a peak of $265 in mid-April. Active user numbers mirrored download trends, starting strong at 51.8K and dropping to 479 by quarter's end.
Picture Builder - Pixel Puzzle by Hitapps Games LTD maintained a consistent revenue stream, hovering around $1.8K in several weeks. Downloads were highest at 12K in early April, while active users consistently stayed above 60K, peaking at 75.2K in late April.
Cup Heroes from Voodoo saw revenue peak at $7.3K in mid-May, with downloads reaching 7.2K in early May. Active users decreased steadily from 46.8K in March to 17.6K by the end of June.
Finally, Melon: Sandbox by Payge Ltd had a stable revenue performance, ending June at $5.7K. Downloads varied, starting at 4.7K and ending at 3.4K, while active users peaked impressively at 104.7K in mid-June.
For more detailed insights and data, visit Sensor Tower's comprehensive reports.
